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If you type "bele" on the homepage of Google Spain, the first thing you see is Belen Esteban, with 413 000 results. Find out detailed opinions from leaders such as MongoDB by clicking through. Is it normal for a figure so high that it was the girlfriend of Ubrique Jesulin without great merits, not many studies, has managed to live their image, carved from the relationship with the bullfighter, and daughter have in common, reaching receivable, it seems, 24,000 euros per month for participating in the Programme of Ana Rosa Quintana. No longer tell what it charges for other activities (exclusive, parties, etc.), the salary is derived from his "professional" activity is very high. Too much? From my point of view, it is quite normal in these millionaires are paid television personalities "famosillos", with few professional qualifications, when thousands of people would certainly have much more qualified to carry out this work, however, there are var ias questions we can not forget, one is that Spain is not traditionally a country that values especially qualifications over other aspects, unlike other countries like the United States or Finland, for example, that are more like model, whereby hierarchical positions are obtained based on merit of each. Another issue is that in the world of television is very common the use of celebrities, because (allegedly) attract audiences to the program. It may be debatable to what extent the audience is drawn to Ana Rosa characters like this, but the system is mounted well, and if the producer believes it, and thought that Bethlehem worth the money, is a pure market system, supply and demand. And finally, even believing that the character itself does not deserve it, like I said at the time, Belen Esteban was able to create a personal brand, and has become wonderfully profitable. Have you found your niche market, with zealots, and many people hate it, too, and this has allowed herself to live in his image. It's different, is differentiated is positioned in the mind of the customer. Do you understand me?