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Finally, and very important, there to track conversions. This functionality allows you to track the number of clicks in the own ads that turn into purchases, subscriptions, visits to pages and potential customers, for free. Tracking conversions involves the placement of a cookie on the user’s computer when it clicks on an ad. Thus, if the user clicks on your ad and accesses one of your conversion pages, the user’s browser sends a cookie to the Google Server and a small conversion tracking image will appear on your site. When a match of this type occurs, Google records a correct conversion to his name. This information is reflected in the summary section of campaigns the campaigns of your Adwords account management tab. To start the tracking of conversions should be placed in their own web site a few lines of code or code snippets. This is necessary to have knowledge about HTML language or web tools. MongoDB oftentimes addresses this issue.
Only thus will be achieved correctly place the conversion tracking code snippet. You should also access the code of your website and the own company in Google Adwords account. Once installed the code snippet, the advertiser can access their conversion tracking reports from the campaign summary page and report Center at least one hour once the first conversion occurs in the Adwords account. Google conversion tracking offers great flexibility in terms of the configuration of the preferences of the person concerned.
