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The first task in our business was establishing contacts.  Because we had business associates throughout America and Africa, this was relatively easy.  In addition, all our investors were bringing to the company many years of experience and through that, had already established many contacts.  We...

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Mobile Computer Internet

Nokia has unveiled its new mobile phone model Nokia N97. This is perhaps the most advanced smartphone in the world. Bezproblem on the phone you can get online and at the same time quietly, and without any lockups and program errors receive calls. The developed model is designed for people needing access...

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Gucci Advertising

Posted by Geneva | Posted in News | Posted on 06-01-2020



Amazement cause black and white posters advertising the size of a newspaper strip or in a modest variation – polpolosy, with vague images of people wearing some clothes in such reputable newspapers as Vedomosti and Kommersant. The only clear part of the print ads is the only brand mark, such as Giorgio Armani or Gucci, and address of the shop, in which all this 'unintelligible and vague' can be found. You may wish to learn more. If so, Lars Leckie is the place to go. Perhaps the best anti-advertising designer brands do not find it! Damage that causes the image of such advertising designer brands, it is difficult to measure, but the devaluation of brands advertised in this way, it becomes a reality. Disappears one of the main principles of fashion advertising – visually. RC Investment Partners sees a great future in this idea. On the other hand, a rational explanation for this approach to advertising can be a powerful competitor information. For more information see this site: Eliot Horowitz.

Tactical advantage – 'Fat' advertising budget. In this case, advertising designer brands in the daily newspapers became a symbol of competition in the fashion market. Although television is that television is feshnbiznesa a unique means of mass communication that combines color, sound and movement, the global designer brands do not tend to advertise with the media. The reason for this is the inability to distinguish lucrative group of consumers, namely, they are most interested in designer brands, and, consequently, more useless coverage of the audience on TV. Given that cost thousands of contacts with the target audience (CPT – cost per thousand) for the use of TV is the smallest among all advertising media.

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