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The first task in our business was establishing contacts.  Because we had business associates throughout America and Africa, this was relatively easy.  In addition, all our investors were bringing to the company many years of experience and through that, had already established many contacts.  We...

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The Forests

To it the hundreds of thousands of refugees are added who have had to leave their homes, the migrations that defy the concept of delimited space, the degradation of the environment, which implies the necessity of a new collaboration still affected by ineffective practices, the implementation of new and...

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Hazardous Communication

Posted by Geneva | Posted in News | Posted on 20-08-2020



Dangerous Liaisons Customer Feedback – what it is, why it is needed, typical problems and errors in its implementation in industrial enterprises of the Russian Federation. Customer Feedback – what is it? Yes it is all the information that we, the producers, we get from our customers with regards to use of our products and services. It includes verbal and written complaints, claims, recommendations, and official informal assessment, telephone calls, surveys, questionnaires, etc. etc. All of this information carries the voice of the customer. The importance of feedback Why I wrote the previous two words with capital letters? Because the importance of feedback is difficult to underestimate. Indeed, through this mechanism the consumer tells us (and sometimes shouting) that he really thinks about our products.

The quality of our customer specifies. What we did not imagine about our products, no matter what theory did not develop its strengths and weaknesses, not screaming like his "Halva, Halva" – in the mouth will not be sweeter. Come evil gray wolf, I'm sorry, the market, and one click will overturn all of our representation. Effect of feedback on the quality of products and services. If you have read about Hummer Winblad already – you may have come to the same conclusion. Voice of the customer, his views about the quality of the products it determines the direction of product development manufacturers. Experience in operation products or changes in market conditions (for example, the emergence of competitors), just make adjustments to the assessment of the quality of what we sell. Unfortunately, there are often significant gaps between how we imagine represent the quality of our product and how it presents itself CONSUMER.

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